Photo: CC BY-SA 3.0
Russell, once known as the 'Hellhole of the Pacific,' is now a charming historic town on the southern shore of the Bay of Islands. Its sleepy, sun-drenched streets are lined with colonial-era buildings, and its waterfront is dotted with cafes and small boats. With a rich Māori and European history, Russell offers a blend of cultural insight, coastal walks, and relaxed seaside vibes, making it a perfect stop for travelers exploring Northland.
Highlights & What to See
- Pompallier Mission and Printery – Step into New Zealand's oldest surviving industrial building, where Catholic missionaries once printed books in Māori. The guided tour and garden are a must.
- Waitangi Treaty Grounds – Just a short ferry ride across the bay, this is where the founding document of New Zealand was signed. Explore the museum, carved meeting house, and extensive grounds.
- Russell Museum – A compact museum that tells the story of the town's Māori and European past, including its whaling and trading history.
- Flagstaff Hill – A short, steep walk rewards you with panoramic views of the Bay of Islands. The flagstaff has a dramatic history of being chopped down four times by Māori chief Hōne Heke.
- Tapeka Point Track – A scenic coastal walk leading to a historic pā site, with stunning views over the bay and out to the Pacific.
- Duke of Marlborough Hotel – Claimed to be New Zealand's oldest licensed hotel, this waterfront pub is perfect for a cold beer and fresh seafood while watching the ferries come and go.
Suggested Time to Spend
Russell is compact and can be explored in a day, but to soak up its laid-back atmosphere and include a visit to nearby Waitangi, plan for one to two nights. Spend your first day wandering the historic streets, visiting the mission and museum, and walking up Flagstaff Hill. On day two, take the passenger ferry to Paihia and explore the Waitangi Treaty Grounds, or join a dolphin-watching cruise. If you have more time, consider a day trip to Cape Reinga and Ninety Mile Beach.
Nearby Areas Worth Combining
- Paihia – The bustling heart of the Bay of Islands, with a wide range of accommodation, restaurants, and tour operators. It's a 15-minute ferry ride from Russell.
- Waitangi – Home to the Waitangi Treaty Grounds, a short ferry or drive from Russell. Don't miss the world's largest ceremonial war canoe.
- Cape Reinga – At the northern tip of the North Island, this spiritual place where the Tasman Sea meets the Pacific Ocean is a full-day trip from Russell.
- Ninety Mile Beach – Actually 55 miles long, this vast beach is a highway for tours and a great spot for sandboarding and fishing.
- Whangarei – The largest city in Northland, with a beautiful harbor, the Whangarei Falls, and the quirky Hundertwasser Art Centre.
- Bay of Islands – The entire region is a playground of 144 islands, perfect for sailing, kayaking, and spotting dolphins and whales.
Please check official sources for current details.
Note: opening hours, prices and booking requirements change often — please check official sources for current details.
Explore more
Image credits
- Bay of Islands — W. Bulach / CC BY-SA 4.0
- Paihia — Ulrich Lange, Bochum, Germany / CC BY 3.0
- Waitangi — Vanderven / CC BY-SA 2.5
- Cape Reinga — Phillip Capper from Wellington, New Zealand / CC BY 2.0
- Ninety Mile Beach — ShakyIsles / CC BY-SA 4.0
- Whangarei — Uarangi / CC BY-SA 4.0